Oller del Mas

A brand redesign built on a minimalist approach, drawing on the trend of heraldic devices, seeking to simplify and create a complete brand for Oller Del Mas: an estate and winery in Manresa, Catalonia, Spain, that produces organic wines, has a medieval castle and offers luxury experiences. While keeping its foundation and style, we developed the brand’s environment and its different business variants.

Seeking to simplify the style of the current logo and brand by drawing on what makes Oller Del Mas distinctive, such as the four main elements of the earth and the depiction of the wall and the crown, referencing the famous “twelve grapes,” alongside the main elements of its former logo.

Scope: research, naming, logo proposals, color palette, variations, usage guidelines and the development of various applications. Project delivered: brand redesign.

For the visual system, the brand drew on its history, values and geographic location. We developed logo variants in different arrangements for use in different places, correct and incorrect uses, iconography for the various sub-brands of the main brand, modular grids based on representative elements and photographic guidelines for social media, as well as the core strategies for promoting the brand and its sub-brands.

Creation of graphic elements, patterns and a baseline for use in stores and venues such as the hotel and the vineyard, among other variants of the main brand: from restroom signage, uniforms and sales materials to wine labels, among others.

Using the color palette, patterns and variants of the different logos created, we designed the foundations of the brand and its visual applications, both for employees and for the brand’s current and potential clients.