We design
the orbit.

She leads RAKS’s overall direction and business vision. She defines brand strategy and client campaigns, drives sales and new business development, and sets pricing and the fee structure. She oversees finances —the annual budget, cash flow and profit sharing— and the relationships with suppliers, partners and outside advisors. She decides on business strategy, pricing, hiring and investments, and is accountable for monthly revenue, margin and the pipeline.

She defines the design systems and brand guidelines, and oversees execution quality and delivery standards on every project. She leads the international accounts and clients abroad, and upholds the agency’s premium positioning. She decides on design system standards and technical delivery criteria, and is accountable for system consistency and the international accounts.

He runs the agency’s operations: he manages projects (timelines, workloads and deliveries), project budgets and profitability control, as well as internal processes and the team’s tools. He handles billing and collections and leads the local market accounts, while staying hands-on in design production, which takes up about half of his time. He decides on resource allocation, the delivery schedule and processes, and is accountable for on-time delivery, project profitability and collections.

He leads the agency’s artificial intelligence strategy, connecting technology with each client’s business goals. His background in finance, graphic design and software engineering allows him to scale the use of AI without losing creative judgment.

He is also responsible for the agency’s creative standard: he art-directs every account, leads the production team and gives final approval to every piece before it reaches the client. He is accountable for the quality and consistency of the work, as well as for the portfolio and the case studies that back it up.