GameBites

Design and development of a brand based on a personal hobby, in this case video games, combined with a line of business, in this case a café. It’s built on the idea of a café that sells coffee and light bites —not meant to be a restaurant, but a place to hang out with friends playing board games or video games, with good food, enjoying your time.

It targets a young audience between 17 and 26 who are starting to work or already have jobs and can treat themselves. Developed as part of a university assignment, building the brand in its entirety.

Project delivered: brand design based on a personal hobby.

Creation of base iconography for in-store use —restroom signage, menus, free tables, opening hours, game champions and other necessary icons— all in tune with the brand’s type and style, as well as its industry and chosen target audience.