Litos Hotel y Restaurante
Litos Hotel y Restaurante
Rebrand of a Salvadoran hotel and restaurant that has stood in Punta Roca, La Libertad, since 1979, formerly known as “La Posada de Don Lito.” Naming, logo, graphic elements, website and brand guidelines.
The project
A project developed to build the Litos Hotel y Restaurante brand, formerly known as “La Posada de Don Lito.” The brand was redesigned from the naming up: graphic elements, logo, website and its brand guidelines, which served to develop and improve the brand while keeping its key points.
A brand that has been part of El Salvador since 1979; we kept its core values of commitment and family, as well as its essence, to create the brand and the visual world developed for it.
Scope: research, naming, logo proposals, color palette, variations, usage guidelines and the development of the various applications. Project: 2024 rebrand.
Concept: nature and comfort in harmony
“Embark on an experience only Litos can offer, where nature and comfort meet in harmony, where the breeze caresses your senses and the sea whispers secrets of old. A refuge in Punta Roca where nature and elegance embrace in perfect harmony. Here, every moment is unique. Discover the essence of tranquility by the sea, where time stands still so you can enjoy the timeless beauty of the Salvadoran coast.”
Clear space and guides
Color palette
Typography
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Minimum sizes
Incorrect uses
Applications
Web design
Creation of an empathy map of the target audience to identify the key points these potential users would want to see on the website.
Development of wireframes for the landing page and its subpages for a more structured design of each web page, taking into account the elements identified in the empathy map.
*Mockups sourced from Envato.