SIMAN
SIMAN Summer Sale
Seasonal campaign for SIMAN Guatemala: six categories —fashion, accessories, handbags and watches, kids, home and audio— delivered as a web and mobile showcase, posts and stories with a single visual system.
The project
Summer Sale seasonal campaign for SIMAN Guatemala, running March 16–22: up to 30% off with Credisiman and up to 15% or 20% off with other payment methods on selected products.
A single visual system —sky blue, a serif headline and cut-out product photography with a white border over black and white backgrounds— adapts to six categories: women’s and men’s fashion, accessories, handbags and watches, kids’ fashion, home and audio.
Each category was delivered as a module for the web and mobile showcase, a square post and a vertical story, featuring the logos of the participating brands: Sfera, Orange, Unexpected, Calvin Klein, Ray-Ban, Sabrina, H&CO, Anne Klein, Hurley, Samsung, LG and Sony.
Posts 1:1
Stories 9:16
Showcase modules
