Dunkin' × The Simpsons

Development of five advertising pieces with an ATL approach for an outdoor campaign in the United States aimed at the Latino audience, in which the main brand, Dunkin’ Donuts, plans to promote its new line of donuts called “Chispitas,” based on a collaboration with “The Simpsons” and its main character, Homer Simpson, who would play a major role in promoting the new donuts to the Latino audience.

Five pieces were developed under the concept “Chispas de colores” (colorful sprinkles), something very representative of the donuts in the series, drawing on the elements needed to build the pieces with the right copy, compositions and designs for the intended audience, and aiming to appear only in mass media such as billboards and street-level displays.

Project delivered: ATL outdoor campaign design.

Launch of a new set of Dunkin’ Donuts donuts, in collaboration with “The Simpsons,” for the Latino audience living in the United States, placing the advertising in the areas most heavily populated by the Spanish-speaking community for greater impact.

“Chispas de colores” (colorful sprinkles), as the name says, refers to the sprinkles on the classic Springfield donuts that are legendary in The Simpsons. The idea is to highlight variety through color and to signal that the new collection is made up exclusively of flavored sprinkles.