Branding
Power Puffs
A children’s cereal born from the world of Bruno and the Little Pigs: Bruno the wolf is now their ally.
01
Choosing the product
Cereal was chosen as the product, and as part of the story, for the simple reason that all kids love cereal, especially when it comes in specific colors and shapes, which, together with the illustrations, helps reinforce the story and make it more evident.
02
Power Puffs
A fun, energizing cereal for kids aged 6 to 10. Its name brings together strength and the cereal’s crunchy, colorful shape.
Inspired by a friendly version of the tale of The Three Little Pigs, Bruno the wolf is now their ally. Together they take on adventures and build with creativity and courage. Every bite is an invitation to play, imagine and grow.
Sides
