ES

Cavas de Lunas

Cavas de Lunas

A wine brand built from illustration: the wine cellars, the blood moon and royalty.

Client
Cavas de Lunas
Discipline
Branding
Service
Consumer product branding
01

The project

Brand design based on an illustration, bringing together an initial concept that links the wine cellars, the blood moon and royalty. The total lunar eclipse, or blood moon, is said to be closely tied to kings, royalty and powerful families, who see the lunar eclipse as an event of rebirth.

It targets adults between 25 and 40 who enjoy wine and experiencing wine cellars, because it’s not just a wine brand, but one that gives you the complete experience. Developed as part of a university assignment.

Project delivered: brand design based on illustration.

Cavas de Lunas — piece 1
Cavas de Lunas — piece 2
Cavas de Lunas — piece 3
Cavas de Lunas — piece 4
“There, where moons are born, the place that marks rebirth; ruled by kings and sweetened by the stars.”
02

Process

Conceptual research · Brainstorming and naming · Concept review and selection of the idea and name · Approval of the name, concept and core idea · Creation of the brand illustration and logo.

Cavas de Lunas — piece 5
Cavas de Lunas — piece 6
Cavas de Lunas — piece 7
Cavas de Lunas — piece 8
Cavas de Lunas — piece 9

Graphic elements

Cavas de Lunas — Lunar cycle: to honor the moon’s relationship with wine fermentation, the lunar cycle carries great importance.
Lunar cycle: to honor the moon’s relationship with wine fermentation, the lunar cycle carries great importance.
Cavas de Lunas — Vineyards: the grapes hang in the shape of the lunar cycles, linking growth with time and with the foundation of wine.
Vineyards: the grapes hang in the shape of the lunar cycles, linking growth with time and with the foundation of wine.
Cavas de Lunas — Lunar scepter: a depiction of the moon’s orbit, with the “blood moon” represented as the king’s scepter.
Lunar scepter: a depiction of the moon’s orbit, with the “blood moon” represented as the king’s scepter.
Cavas de Lunas — The King: with a piercing, stern gaze and a mystique that conveys strength and respect. The one who is given the very best.
The King: with a piercing, stern gaze and a mystique that conveys strength and respect. The one who is given the very best.

Applications

Cavas de Lunas — piece 14
Cavas de Lunas — piece 15
Cavas de Lunas — piece 16
Cavas de Lunas — piece 17

*Mockups sourced from Envato.

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